Benefits
Clean ingredient list
We can maintain a clean ingredient list with no more than five recognizable ingredients. The NOW® ingredient system can be branded (in front of pack) but listed (on back of pack) as ‘Carob Fruit’ for consumer familiarity.
Note:
Some consumers may not know about Carob, but the name is friendly, and the word fruit has positive connotations. When consumers google carob, they quickly discover it’s a healthy & positive ingredient!
“What is Carob”
Carob is a sweet and healthy substitute for chocolate. Using it for health benefits goes back 4,000 years to ancient Greece where the first to carob trees were grown. Now carob is grown all over the world, from India to Spain.
Natural ingredients for a healthier choice
At NOW®, we believe in keeping things simple. While many products on the market rely on lengthy ingredient lists and overly processed components, we take a different approach. Our focus is on natural, recognizable ingredients that you can trust.
What sets us apart
Ultra-processed foods (UPFs) often contain additives, artificial flavors, or complex formulations that can feel far from natural. At NOW®, we prioritize ingredients that are familiar and straightforward, ensuring that every product reflects our commitment to quality and simplicity.
Take Carob Fruit, for example—an ingredient chosen for its naturally sweet flavor and wholesome characteristics. It’s a reminder that great taste and naturalness don’t need to be complicated.
Simple ingredients, big difference
By focusing on clean, natural components, we offer an alternative to the complexity of overly processed foods. With NOW®, you can enjoy a product that feels as good as it tastes—crafted with care and free from unnecessary additives.
