Applications and market segments
Comprehensive solutions for your nutritional needs
At NOW®, we recognize the dynamic nature of market trends and the growing importance of providing tailored solutions for diverse needs. Our expertise encompasses many food segments, including holistic well-being, healthy aging, sports nutrition, food supplements, and specialized nutrition. With our innovative solutions, you can meet the demands of consumers who prioritize their health and well-being.
Well-being is the main driver for all food categories. As consumers increasingly opt for healthier food choices, they still crave their favourite treats but have become more mindful of their indulgence habits, seeking healthier options.
NOW® is a cutting edge ingredient system to help manufacturers innovate with a naturally functional ingredient to enhance the nutritional value of their products.
Enhance the nutritional profile of your products with NOW®. We cater to the evolving preferences of consumers worldwide with our innovative solutions.
NOW® Applications and Solutions:
100% Natural Drinks
Natural energy solutions to keep you revitalized and active.
NOW® Energy is an Insulin mimetic that helps manage glucose modulation to optimise energy metablism and deliver alertness, vitality & focus in the most natural way.
Juice Drinks
NOW® perfectly enhances juice drinks with added nutritional benefits, including:
- Microbiome Nourishment
- Increases satiety
- Reduces glycaemic index
- Sustainable energy
- Glucose regulation and Insulin mimetic effect improvement diabetes prevention
- Hypolipidaemic (fats and cholesterol)
Plant Based Nutrition
NOW® provides solutions for the growing demand for plant-based nutrition. In particual NOW® can enhance plantbased foods with valuable attributes including:
- Microbiome Nourishment
- Increases satiety
- Reduces glycaemic index
- Sustainable energy
- Hypolipidaemic (fats and cholesterol)
Dairy
Innovations in dairy products to meet modern dietary needs. Gen Z consumers are looking to dairy for different needs, NOW® can deliver:
- Microbiome Nourishment
- Increases satiety
- Reduces glycaemic index
- Sustainable energy
- Glucose regulation and Insulin mimetic effect improvement diabetes prevention
- Hypolipidaemic (fats and cholesterol)
Bakery
Nutritional advancements for daily baked goods, NOW® can add valuable & relevant functionality:
- Microbiome Nourishment
- Increases satiety
- Reduces glycaemic index
- Glucose regulation and Insulin mimetic effect improvement diabetes prevention
Other Partner Solutions Coming Soon
Stay tuned for more innovative products developed in collaboration with our partners.
Discover NOW®’s Diverse Range of Health and Wellness Solutions
With a broad spectrum of market segments and products, NOW® delivers innovative and reliable solutions for individuals seeking optimal health and well-being. Our commitment to quality, research, and customer satisfaction distinguishes us as a leader in the industry.
Our Market Segments Include:
Holistic well-being
Comprehensive solutions to support overall health and wellness.
Sport nutrition
Fuel your performance with top-notch sports nutrition products.
Healthy aging
Products designed to support healthy aging and vitality.
Specialized nutrition
Targeted nutritional solutions to meet specific health needs.
By focusing on quality and innovation, NOW® is dedicated to providing the best nutritional products to support your health and well-being. Explore our offerings and discover how we can help you meet the changing preferences of consumers around the world.