Sustainability

Sustainability at the core of NOW®

At NOW®, sustainability is at the heart of our mission. We are committed to minimizing environmental impact while creating innovative solutions that promote health and well-being. By upcycling natural resources and leveraging cutting-edge science, we demonstrate how sustainable practices can drive both innovation and positive change.

Turning waste into value

NOW® embodies the essence of sustainability by transforming a by-product into a valuable resource. Our unique ingredient system is made from carob fruit, the material remaining after production of Locust Bean Gum (LBG), which is derived from carob seeds. Our unique, patenteted process upcycles carob fruit into a 100% plant-based, natural ingredient system with unique health & wellness benefits.

The power of Carob Trees

Carob trees are ecological powerhouses, with significant benefits for land conservation, water management and carbon sequestration:



Land restoration:

Carob trees thrive in arid regions, reversing desertification & revitalising unusable land.



Water efficiency:

These trees are drought-resistant, requiring only 350 mm of annual rainfall.



Carbon absorption:

Existing plantations in Spain absorb 150,000 to 250,000 tons of CO₂ annually – equivalent to removing over 32,000 cars from the road for an entire year.

100% Plant-based innovation

NOW® is a completely plant-based ingredient system inspired by nature’s bioactive potential. Our science-driven approach combines nature, agriculture and technology to create products that prioritise preventive nutrition while supporting global sustainability goals.

Building a sustainable ecosystem

We have created an interconnected ecosystem of agriculture, science, technology and food innovation. Our mission is to enhance global well-being and environmental health, integrating nutrition and sustainability into every aspect of our business.

NOW® is a showcase for synergy between upcycling, scientific advancement and responsible resource use, paving the way for a healthier planet and population.

NOW_chain-circle_illustration_engelska_phone

Planting carobs sustainable goals

Cultivating carob addresses several UN Sustainable Development Goals (SDGs), particularly those related to environmental sustainability, food security and community development. The crop is a versatile solution to some of the world’s most pressing environmental, economic, and social challenges.

Carob is a catalyst for global sustainability by addressing these 6 SDG’s:

SDG 2:
Zero Hunger

Nutritional Value: Carob provides a nutrient-rich, plant-based ingredient that supplements diets, especially in regions with limited food diversity.

Agricultural Sustainability: Carob cultivation requires minimal water and thrives in arid and degraded lands, supporting food production in challenging climates.

Economic Opportunities: By growing carob, smallholder farmers & communities can generate incremental income through carob pods, seeds and derived products.

SDG 6:
Clean Water and Sanitation

Water Efficiency: Requiring only 350 mm of annual rainfall, carob cultivation is a water-efficient option that contributes to sustainable water resource management, especially in water-scarce regions.

SDG 8:
Decent Work and Economic Growth

Job Creation: Carob cultivation and processing provide employment opportunities in agriculture and food production.

Rural Development: By promoting carob farming in arid and rural regions, it supports local economies and empowers communities.

SDG 12:
Responsible Consumption and Production

Upcycling Byproducts: Carob fruit is a byproduct of locust bean gum (LBG) production. Turning this material into valuable ingredients epitomises sustainable production and waste reduction.

Plant-Based Alternatives: Using carob as a natural, plant-based ingredient aligns with global efforts to reduce reliance on resource-intensive animal agriculture.

SDG 13:
Climate Action

Carbon Sequestration: Carob trees absorb CO₂, existing plantations in Spain capture 150,000 – 250,000 tons annually. Supporting efforts to mitigate climate change by reducing atmospheric greenhouse gases.

Drought Resilience: Carob trees require minimal water and are highly resistant to drought, making them a climate-resilient crop.

SDG 15:
Life on Land

Land Rehabilitation: Carob cultivation can reverse desertification, improving soil health and increasing biodiversity in degraded areas.

Sustainable Agriculture: Carob trees support sustainable land use, reducing pressure on arable lands while enhancing ecosystem services in marginal areas.

NOW®’s Commitment to Sustainable Partnerships

NOW® is deeply committed to fostering long-term partnerships. We believe in the significance of collaborating with like-minded organizations that share our values and goals. At NOW®, we prioritize environmental sustainability, promoting a healthy lifestyle, and embracing plant-based initiatives. These principles guide our decision-making processes and shape our business practices. We firmly believe that by working together with our partners, we can make a positive impact on the environment, enhance sustainability efforts, prioritize health and wellness, and drive the adoption of plant-based solutions. Through these collaborations, we aim to create a better future for all, ensuring a harmonious balance between business growth and the well-being of our planet and communities.